Todd Needle

I’m building Shopify’s digital community program from zero-to-one to support Shopify Spaces globally, connecting merchants, partners, and fans through email, social, digital channels. In my first six months, I more than tripled the weekly newsletter audience and kicked off a full redesign of the newsletter’s visual identity. I also build creative and marketing tooling for the Spaces team.

I led the social team and built our integrated brand marketing function as the first Senior Brand and Integrated Marketing Manager. I wrote and designed content, hosted product videos that turned complex features into clear stories, and scaled advocacy across customer and employee communities.

I crafted social for a global audience of entrepreneurs, including product explainers, memes for the internet-curious, and merchant spotlights. I also partnered across the company to launch integrated campaigns and high-profile collaborations, including SXSW, MrBeast, Chrissy Teigen, and New York Fashion Week.

I rebuilt Bespoke Post’s social strategy to include editorial video, creator partnerships, and product deep dives. This was a true every-hat-on-the-planet role that allowed me to flex in front of and behind the camera, and to hone my design skills in Figma.

As the first Brand Manager at a then 20-person company, I owned content across social, email, and partnerships. I built the brand’s first OOH campaign to support a packaging refresh, and managed the rollout of its first snack collab, with Peloton instructor Kendall Toole.